How do you see yourself?
Where do you want to be?
Are those ideas reflected in your current presentation?
Presence is our annual 6-week program on personal branding and image development.JOIN WAITING LIST
You’re pretty good with marketing, but do you have a clue on how to build your brand? It's intimidating, but an essential key to getting more work and bigger paychecks!
Maybe you’re working through a career transition (stage to screen), type transition (ingenue to parent or grandparent), or fighting industry perception (guest star to series regular).
Does rebranding mean new headshots? Fonts and colors? Slogans? It can...but a true brand is how others feel about you.
Inside this interactive program:
We cover big picture and minutiae. The short videos are easy to digest with tangible homework and action steps. Easily get your questions answered, too!
Join me for LIVE mentorship calls, and utilize our Facebook community to connect with like-minded artists—a diverse and supportive group of actors, writers, coaches, and more.
Work at your own speed: pause, rewind, and return as needed. Get an updated program (and growing library of bonuses) each January.
We proudly offer full refunds up to 24 hours after purchase. Test drive the program 100% risk-free. You have absolutely nothing to lose... and so much to gain!
"I was attracted to Tony's idea of becoming CEO and treating my career like a business. PRESENCE validated an approach I've always wanted to try: I went deeper to discover the self I truly am, and how to present her to the world. I enjoyed the homework and having tangible tasks to hold me accountable. I also appreciate the accessibility of being online. Branding myself and claiming space forced me to confront any identity issues I'd developed. It gave me more power than the throwing spaghetti at a wall strategy I had adopted when first moving to NYC. I've now given myself permission to follow my instincts. I'm allowed to be enough instead of molding to fit a box I'm not familiar with. PRESENCE is exciting, and throws inspiration right back at you!"
"I didn't know how to brand myself and had no clue what to do in my photoshoot. I felt clueless! I only had headshots, and I didn't feel confident in myself. I loved Tony's free workshop, but thought he would be too expensive to work one-on-one with, so I signed up for Presence. Now, I have tangible homework to do to know how to present myself, how to pick a photographer, how to be the CEO of me, and how to plan out photos! I ended up redecorating my place because Tony suggested doing a photoshoot at home. I finally took the action I was putting off, and I feel a million times better in my home! Do it! Work with Tony, now. He'll change how you see yourself, and that will effect how other's see you."
"I was so frozen with fear I didn't open Tony's emails for almost 3 weeks! I was really scared of having to drill down what I actually wanted to express about myself, to clarify goals, and the technology involved in setting up and maintaining an online presence. Now, I have an overview from which to make a plan to create presence purposefully. I'm less afraid of technology because Tony breaks things down into easily understood segments. I've made my pictures consistent and am on the verge of creating a website (major accomplishment). I'm even shopping for clothing based on who I want to be in my dream life/presence. Don't hesitate. You'll get the whole outline in the most fun format that will save you oodles of time and angst trying to figure it out all on your own."
"I've never taken a class about the business of show business. I would absolutely encourage and recommend everyone to take this class because it's really crystallized for me the steps I need to take to get my career to the next level. "
"I have to give Tony Howell the biggest thanks ever. He helped me to organize my thoughts in this scattered brain of mine—which is something I think all artists and all business people can attest to. This class is amazing because it helps you take your personal branding to the next level."
"Tony Howell is THE consummate professional artists' media and brand consultant! Not only does he show you how to develop your personal brand, but also places major emphasis on what you are GIVING to your community. Tony makes the slick self-marketing world human and approachable for anyone!"
"I knew my photos needed an update, but that's been more of a budget issue. The second most frustrating thing is knowing your personal branding and direction you want the photos to go in. This is where this course comes in handy. I'm feeling more motivated to update my photos. I've set up a plan, put it in writing, and I'll start saving up some funds to execute the vision. I haven't launched everything just yet, but I have cleaned up my existing content. I'm also thinking that I'll abandon the idea of managing too many social media account for every aspect of my brand - it's exhausting to keep up! I'd say go for it! I'm really grateful for Tony's information and guidance. The program is well-made and fun."
Since 2013, my clients include Emmy, Grammy, Oscar, Olivier, and Tony award-winning artists. My work has been featured by Google, Squarespace, SAG-AFTRA, Actors' Equity, and more.
I’ve spent 20+ years in the arts (performing on Broadway, Off-Broadway, Kennedy Center, etc.) and 10+ years in marketing (starting at Music Theatre International, then freelance, entrepreneurship, and now CEO of a global team).
For me, this isn't just a class about branding. I'm committed to helping you create a legacy—setting you up for long-term, sustainable success. I'd be honored to have you inside this program and work with you to create results more than 10x your investment.JOIN WAITING LIST
20% of all profits support Broadway Cares/Equity Fights AIDS. Thus far, we've raised $4426.60 for BC/EFA—how's that for numerology?
By joining Presence, you're also helping men, women, and children across the country and across the street receive lifesaving medications, health care, nutritious meals, counseling, and emergency financial assistance.
Thank you, Changemakers!
Donate now at BroadwayCares.org.JOIN WAITING LIST
Short Videos, Workbook, LIVE Weekly Calls, Artist Community, and more!
Presence is designed specifically for professional artists and creative entrepreneurs—though the principles apply to all. We have actors, writers, composers, choreographers, and more. Most of our community is in New York, Los Angeles, and London.
“Aspiring” artists and entrepreneurs. If you’re not ready to give yourself credit, chances are you still have work to do on your craft. I’d rather you invest your resources (time, money, and energy) into fine-tuning your strengths. When you know what you have to offer the world (your unique value and contributions to the industry), THEN let’s work together on the packaging, positioning, marketing, and selling of that gift.
Perhaps you’re tentative at promoting yourself? You were brought up hearing “Don’t talk about yourself too much! You don’t want to appear "narcissistic."
Still, you’re increasingly upset when you’re excluded from job opportunities that others always seem to get. Why opportunities aren’t being handed to you?!
You’ve got to own your worth and actively put yourself out there! Learning more about personal branding will help you reach the VIP who can make things happen quickly and easily!
My clients are easily securing new reps, booking dream jobs, building businesses, and even winning awards. It’s about the confidence to put yourself out there, and momentum.
I’d be honored if you get started with us. Take advantage of the 14-day money back guarantee!
Maybe you have photos...but are they getting you the results you want? If you only have headshots, this class is for you. Or perhaps you’ve got great headshots, but you’re only so-so on other images. Regardless of where you are today, your photos will probably be needing an update soon. Plan ahead!
It’s easy to get overwhelmed by the costs, not to mention all of the choices to make: the photographer, locations, outfits, shoes, hair, makeup, jewelry, etc.
Once on set, a photo session is nerve racking. You’re smiling to get the “money shots” ...but you’re also self-conscious about your eyes, skin, hair, weight, etc.
Prepare for your next photo session NOW. Get a practical overview of the kinds of pictures you’ll need for different purposes (casting, website, social media, print materials, press articles, etc.)
Begin pre-production with some actual brand and business strategy to increase your ROI, or the return on your investment. Set up a plan, put it in writing, then execute the vision and when it’s time!
Presence is about bringing YOU‚ rather than who you think others want you to be. Together, we’ll create a clear intention, ideal audience(s), and detailed storytelling.
Beyond shaping your image(s), this class is about the daily mindset and conscious actions it takes to build a brand. You’ll learn how to “sell” yourself effortlessly (without feeling like a prostitute or used car salesman). It’s really just about sharing WHO YOU ARE and the unique GIFT you have to offer.
Honestly, and this is not a sales pitch, I think it is.
My advice: Y-NOT?! Say yes, give it a go. Use the 14-day money back guarantee if you'd rather work 1:1. I do my best to help each individual student inside this program: in the comments, calls, and curriculum.
Inside, there are also concise videos, tangible worksheets, interactive calls, discussion questions, and more. In addition to the core training modules, there's also a bonus section with extra resources and bonuses, such as our call replays, FAQ, Resource Rolodex, and more!
The entire class can be watched on your own time. Of course, I'd love for you to be a part of the LIVE sessions, but you can find answers to your questions in the comments, call replays, and FAQ section. Lifetime access also means you can take the program again year after year.
I can't promise pricing will stay the same. Join us, do what you can, and know that I'll check in with you a few times each year to help keep you on track!
No matter what you're afraid of, you're not alone. We all have doubts and fear. Some of mine?
Maybe you’re afraid of technology or losing privacy if you’re easily found on Google? I also know it can be scary to take an honest look at yourself: today, right now. To drill down who you are, what makes you unique/different/special, what you actually want to express about yourself, and what you actually want.
Deep down, your fear is probably related to your identity. That’s internal (how you see yourself) and external (your place in the current market and world).
The fear may be admitting you’re not where you want to be, or admitting that you’re heading in a new direction (after ## years as a _______).
I will listen to where you’re coming from and won’t force you to do anything. What I would like to help you achieve?
My suggestion? Push yourself. Give it a go and request a refund if it’s not your thing...but I’m pretty confident this is your thing. 💞
I'm with you every step of the way. I've designed each program so that you can do it on your own—even if you're not the most tech savvy. I also stay very active daily in the comments and try to engage with every attendee of the weekly calls. Rest assured you will be fully supported. You can do this!
If it’s not for you, I’d rather refund you right away and maintain a great relationship! That’s why this course comes with a no questions asked 24-hour money back guarantee. So you really have nothing to lose.
"I needed to know how to align my offline self with my online one. It was frustrating to figure out what photos are needed for Instagram. The fact that PRESENCE was a structured program that I could do on my own time made me interested. I no longer fear Instagram, and I no longer hate social media. Don't want to admit this, but I'm actually having fun and can't wait to take over Instagram! Now, people are seeing me more and I’m more like the artsy alchemist—which is what I wanted. If you need help achieving alignment with your off and on line selves, then take this program."
"The biggest thing you'll get out of this is a really clear way of thinking yourself as a brand—that you are your brand! He gives you very specific creative tools (little secrets that I don't want to give away) that were truly eye-opening to think about myself as a real brand and high-level artist."
"Trying to figure out how to get yourself out there? Promote yourself without being cheesy, scammy, or over-the-top? It's not just getting pictures or a website... you need to take Tony Howell's class because he really knows what he's doing, how to clarify what you're trying to do, and be confident presenting that. "
"Tony was able to show me how to be on the web and make myself known in a way I hadn't a clue how to do. My name shows up in Google and someone asked me to write a song for them. The money you spend to take this class is going to pay off."
"My online presence was nonexistent and scary. I was resistant to technology, frustrated, confused, and feeling trepidation about where to start. In order to push myself, and because I knew it would be good for me, I say yes to Tony’s program. He has a mix of technological and advertising expertise with life-coaching, and I really liked the coaching aspect; it helped me become more motivated! I now have a much more active and streamlined media presence, a more productive work direction, as well as goals that have been accomplished—writing and producing readings of shows!"
"I felt lost and stuck trying to restart my acting on-camera. I was great on headshots and so-so on other images. I struggle with the photo session itself. My wardrobe is always hit or miss (which is why I always bring in several selections), then smiling and getting the commercial 'money shots.' My eyes scrunch up when I smile and I'm also self conscious. Tony gave me a renewed excitement for putting myself out there: bringing me rather than what I think others want me to be. I love the image tips you have in here and the 'permissions.' I love the playlist, helpful worksheets, that there’s a weekly call-in! Really good stuff. Presence helps you realize your presence."
"I needed to refresh and modernize all the business communication skills I had in the industry to propel the work that I do into money making ventures. I wanted to learn more and faster about how to reach the people who can make these things happen, as I'm beginning to understand how much I don't know and how much there is to learn about how to sell myself! Presence helps me focus. I need to review several times. I am beginning to see the light. I've received great feedback on my brand photo, website, and new business cards. Do it! Utilize the community, too."
Build your personal brand and image(s) so you get the recognition, respect, and revenue that you deserve!
This is the entire branding method I've used on hundreds of clients—including the Emmy, Grammy, Oscar, Olivier, and Tony award-winning clientele.